Nothing has announced BTS member and global music star V, also known as Kim Taehyung, as its new Global Brand Ambassador. The announcement comes with the launch of the company’s latest premium over-ear headphones, the Nothing Headphone 1 Pro V.
The partnership brings together two different creative worlds: Nothing’s design-focused technology and V’s work in music and visual expression. Nothing says the campaign is built around experimentation and sonic expression, with the creative process playing an important role in the story.
The campaign was shot in Seoul by photographer and director Dorothea Sing Zhang. V appears with the new Headphone (1) Pro as Nothing introduces its latest step into the premium audio market.
Nothing Headphone (1) Pro V combines Nothing’s latest premium audio product with BTS star V’s global music presence. The campaign focuses on sound, design and creative expression.
Why Is the Nothing and V Partnership Special?
Celebrity partnerships are common in the technology and entertainment industries. However, Nothing has built this campaign around more than just product placement.
According to Nothing, V represents experimentation and sonic expression. These ideas also connect with the company’s approach to product design. The campaign aims to show how technology and creative expression can work together.
The collaboration also follows Nothing’s wider focus on music and culture. Earlier in 2026, the company announced Charli xcx as a Global Brand Ambassador. Nothing has also launched Club Nothing, which focuses on supporting music and nightlife culture.
V’s Creative Influence on the Campaign
One of the more interesting parts of the campaign is its music and visual direction.
Nothing says the team explored several references before finalising the campaign. These included Jamiroquai’s “Virtual Insanity,” Gene Kelly’s “Singin’ in the Rain” and visual work associated with filmmaker Spike Lee.
For the soundtrack, V suggested jazz during the creative process. The team later settled on Suzanne Vega’s “Tom’s Diner.” This gives the campaign a mix of classic music and modern visual style.
The campaign also takes inspiration from the photographic experiments of Eadweard Muybridge. Nothing used ideas around movement and sequential imagery to create the visual treatment for V’s campaign.
What Is New About the Nothing Headphone (1) Pro?
The Nothing Headphone (1) Pro is positioned as the company’s flagship over-ear headphone. It keeps Nothing’s distinctive transparent design language while adding more advanced audio hardware and studio-focused features.
Here are some of the major highlights.
Triple-Driver Audio System
The Headphone (1) Pro uses a triple-driver architecture. The system separates different parts of the sound spectrum to improve detail and balance.
The setup includes dedicated drivers for different frequency ranges. The high-frequency section uses xMEMS technology, which is designed to deliver greater precision in the treble range.
Studio-Focused Sound
Nothing has also worked with Metropolis Studios on the audio experience.
One of the key additions is a Flat EQ mode. This mode is designed to provide a more neutral sound without the usual processing associated with some consumer audio modes.
That feature could appeal to listeners who want a more studio-oriented listening experience.
Improved Active Noise Cancellation
The Headphone (1) Pro also comes with an upgraded Active Noise Cancellation system.
Nothing uses 10 microphones for its adaptive ANC system. The goal is to reduce surrounding noise while maintaining the headphone’s audio performance.
Transparent Design With Premium Materials
Design remains one of the biggest parts of Nothing’s identity.
The Headphone (1) Pro continues the company’s transparent aesthetic but uses premium materials such as aluminium, titanium and strengthened glass elements. This gives the headphones a more premium construction while keeping the familiar Nothing look.
Battery Life and Connectivity
According to reports, the Headphone (1) Pro can deliver up to 68 hours of battery life with ANC turned off. With ANC enabled, the rated battery life drops to around 30 hours.
The headphones also support wired listening through a 3.5mm connection and USB-C. High-resolution audio support is available through wired connectivity, while wireless users can access features such as LDAC.
These features make the Headphone (1) Pro more than a fashion-focused product. Nothing is clearly targeting listeners who care about both design and audio performance.
How Much Does the Nothing Headphone (1) Pro Cost?
The Nothing Headphone (1) Pro has launched at $399 in the United States, placing it firmly in the premium headphone segment.
The company has listed the product on its India website, but reports at launch said that an India price and official availability had not yet been confirmed. Therefore, Indian buyers should wait for Nothing’s official India pricing before making a purchase decision.
What Does V’s Role Mean for Nothing?
V’s appointment gives Nothing another major connection with the global music and entertainment audience.
The company is already working with artists and cultural figures as part of its broader brand strategy. With V now representing the brand globally, Nothing can connect its audio products with a much wider music-focused audience.
At the same time, the partnership fits naturally with the Headphone (1) Pro because the product itself focuses heavily on sound, studio listening and creative expression.
For V’s fans, the collaboration also offers a new way to see the BTS star working with a technology brand that has a strong visual identity.
Nothing Headphone (1) Pro vs Premium Headphone Brands
The Headphone (1) Pro enters a segment where established brands such as Sony, Bose, Apple and Sennheiser already have strong premium models.
Nothing is taking a slightly different approach. Instead of competing only through traditional specifications, the company is combining premium audio hardware with a distinctive design and strong links to music culture.
The real comparison will depend on factors such as sound quality, ANC performance, comfort, battery life and pricing in each market.
Early reviews have highlighted the triple-driver setup, detailed sound and distinctive design. However, some reviewers have also pointed to the headphone’s battery life with ANC enabled and its bulky carrying case as areas to consider.
A New Chapter for Nothing’s Audio Strategy
The V partnership arrives at an important time for Nothing’s audio business.
The company is moving further into the premium headphone market with the Headphone (1) Pro. At the same time, its partnerships with artists show that Nothing wants its audio products to be connected with music and culture, not just hardware.
The combination of V, a visually distinctive product and a campaign built around creative experimentation gives the Headphone (1) Pro a clear identity.
Whether that identity translates into long-term success will depend on real-world performance, pricing and availability. For now, the Headphone (1) Pro represents one of Nothing’s biggest moves into premium audio.
Final Thoughts
The Nothing Headphone (1) Pro V collaboration is an interesting mix of technology, music and design.
V brings his global music presence and creative image, while Nothing brings its transparent design language and focus on experimental technology. The result is a campaign that feels closely connected to the product rather than being a simple celebrity endorsement.
The Headphone (1) Pro itself also brings serious hardware, including a triple-driver system, xMEMS technology, upgraded ANC, studio-focused audio features and premium materials.
For Nothing, this is more than the launch of another pair of headphones. It is also a statement about where the company wants its audio products to go next.
What do you think about the Nothing Headphone (1) Pro and V collaboration? Would you consider these headphones over established premium options? Let us know in the comments.
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